The following all-in-one tools research promote, monitor and analyze individual and groups of social media accounts across a variety of social networks.
ShareMetric – Displays social shares (Facebook, Twitter, G+, LinkedIn, Reddit, SU, Pinterest), incoming link metrics, and organic search visibility in your Chrome browser. No charge but requires paid account from Ahrefs and SEM Rush and f^ee account from Moz to show link data.
Agora Pulse – A Facebook and Twitter dashboard allows you to schedule posts, organize coupon and contests, set up quizzes, etc. F^ree trial to upgraded options.
Sendible – Allows you to manage multiple social media channels at one time. Update Facebook, G+, Twitter, Pinterest and Linkedin simultaneously, shorten links, get tracking and analytics, monitors your brand and builds lists. Multiple users allowed, affordably priced, has multiple plans and packages. Service can be white labeled, free trial with all packages.
Hootsuite – Manage multiple networks and profiles, measure ROI, schedule messages, engage with your audience. Share content from Chrome extension, has f ree plan, plus pro and enterprise. Best dashboard for companies with 50 – 100 social profiles. Independent Review.
Sprinklr – A social media management system designed for large companies. Social publishing, automation options, analytics, profile diagnosis. Offers demos, good whitepaper library.
Social Motus – If your social focus is Facebook and Twitter, this is a well priced option. Monitors Facebook and Twitter use, allows lead discovery filtering, has autoresponders, feed publishing. discovers lists owners by keyword. Free trial
Page Insights – Competitive activity tool from Facebook. “If at least 100 people like your Page, you can create a list of up to 100 Pages to watch!” The pages you watch will be notified someone is watching them but will not include your name or the title of your Page. No cost.
Swayy – Keeping Facebook full of good content is almost a full time job, Swayy helps by finding articles, videos and infographics from what you’ve shared on your networks. It creates a Swayy board with articles, recommends hashtags and provides stats to measure what content is most effective. Four payment options range from free to agency level. Money back guarantee if you find it’s not for you. (Tip: search for a Swayy coupon, they are out there)
ShortStack – If you want to run contests, infographics, polls, sweepstakes or offer custom contact forms, you need to look at this DIY tool. It is the Swiss army knife of content creation and works on almost any platform but works especially well on Facebook. If you are creatively challenged, check out their Resources and Examples pages for cool ideas and inspiration. Easy to use and affordably priced.
EdgeRank Checker – Analysis of Facebook pages, in-depth post metrics, see when your fans check in, learn best time of day to post, what people are reading, Two plans, free and Pro. (Check out parent company website, great statistics on Facebook)
Post Planner – Scheduling tool you install within Facebook. Pulls feeds and trending content for you to review, schedule what you pick to run when you want. Upload bulk files for future posting. Shares written, video and images, real time saver, easy to use. Basic version at no charge but limited, three paid plans all very reasonable.
Ripe Social – A collection of apps to help you create a customized Facebook page. Recommend you look at Examples page to see companies using their apps, annual subscription.
GroSocial – A tool to create, execute and manage contests on Facebook. Also allows you to customize your timeline and profile cover with easy drag and drop design templates. Integrates with PayPal, surveys, YouTube, etc.
Facebook Page Barometer – Quick tool to see how your Facebook page compares to others of a similar size and scale. Looks at reach, feedback, CTR and more. No charge.
Wolfram Alpha Personal Analytics– This tool searches personal and profile pages only and returns information on age, highest number of image likes, who comments the most, word frequency, length of posts, which posts were most liked, list of friends, where friends are located, etc. Good way to find influencers and learn their habits. No charge.
LikeAlyzer – Measure and analyzes Facebook pages by evaluating page activity, provides basic statistics. Can be used for competitive activity, no charge.
FanPage Karma – F^ree analysis tools, this one gives an overview and page score. Allows you to get detailed info on influencers, fan engagement, tagging and more on one page one time. Good for basic competitive activity.
Guide To Facebook Custom Audiences – Great little step-by-step PDF/ebook shows you how to create a custom audience for targeted ads, some good ideas here. Easy read, no charge.
Tagboard – Uses hashtags to search for and collect public social media within seconds of being published on Instagram, Twitter, Google Plus, Facebook, Vine and Flickr. Reply from dashboard. Free, Pro and Enterprise options.
HashTagIt – Search engine for hashtags, pulls from Twitter, Facebook, Pinterest and Instagram.
Hashtags.org – Tracks and analyzes hashtags on Twitter.
Keyhole – Tracks hashtags from Twitter, Facebook and Instagram in real-time. Influencer marketing option lets you find connected people talking about your industry. F ree with paid features coming.
RiteTag – Helps you find the best hashtag to include in your tweet to gain followers and maximize exposure. F ree trial plus three paid options, lite option great value. ♥
Iconosquare – An analytics program that tells you which photo is driving the most engagement, tracks shares and likes plus more. Integrates with Hootsuite, no charge.
Simply Measured – Measure your Instagram engagement, content, trends to see how effectively your brand is engaging, tool available for users with up to 25,000 followers. No charge.
BoardBooster – Schedules pins, promotes new blog posts through a Repin Campaign program and helps you find pin-content to repin to your board. First 100 pins free, five paid plans
Pinterest Tools – From Pinterest, a listing of their business tools and guidelines.
Piqora – Analytics and promotion management dashboard for Pinterest, Instagram and Tumblr. You can schedule content, create sweepstakes and promotion, track changes and monitor ROI. Can be integrated with Google Analytics. Enterprise level only. Has a very good Pinterest white paper library.
Pinalerts – Email notifications anytime someone pins something from your website, can also set up alerts for your competitors. No charge.
Tailwind – Advanced analytics service for Pinterest, reveals pins, pinners and trends. Offers f ree account for beginners plus lite, pro and enterprise.
ViralTag – Image scheduler. Find images from across the web or from your website and schedule when to pin, tool will crops and overlay. Can use tool at no charge for up to three (3) social profiles, then paid plan.
Social Search Engines
Social Mention – Pulls user content from across multiple social networks, blogs, bookmarks, images, video and Q&A sites and so you can track keywords/your brand. No charge.
Social-Searcher – This engine pulls the latest tweets,Facebook, Google Plus, Pinterest, Instagram and LinkedIn postings found in Google search results. Search engine results at no charge but paid monitoring packages available.
Topsy – Search for links, tweets, photos, video and influencers by keyword or domain for the last hour, day or 30 days. View keyword trends and comparative analytics. One of the best tools on the market. No charge
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