Tools to help analyze and promote organic search engine optimization (SEO) efforts
Sub categories: Crawl & Scrape Tools | Penalty Checkers | Rank checkers | SEO tools
♥ = tools we really like!
Screaming Frog – A desktop program installed on your computer, Screaming Frog spiders a website’s links, images CSS script and apps from a SEO perspective. Can export data, excellent tool for analyzing data from a SEO perspective. F^ee and paid versions. [Independent review]
SEM Rush – SEO research and analysis software, does keyword research, competitor analysis, keyword positioning, backlink analysis. Considered one of the better SEO software programs on the market. ♥ [Independent review]
Rank Ranger – SEO tool provides daily rank tracking for your site and your competitors plus video tracking on YouTube and social signals on Facebook, Twitter and Google +. Details statistics and backlink metrics, on-page keyword optimization and readability tests. Three paid packges, one month f^ee trial. [Independent review]
BeamUsUp – Find and fix SEO problems, displays common SEO errors found in site audit. Shows duplicate content, points out when Titles and descriptions are too long, broken links, and more. Very easy to use, no charge. ♥
Fruition Google Penalty Checker – Tool accesses your Google analytics program and calculates the probability your website has been affected by a Google penalty. Can check two URL’s at no charge, paid program for more.
Authority Labs – Web based rank checking tool, offers one dashboard tracking of keywords from Google, Yahoo! and Bing as well as historical data, option to export and competitor rankings.(F^ee trial, monthly subscription.[Independent review]
SEOBook Rank Checker – Firefox extension checks unlimited number of keywords in the top 200 results.♥ F^ee to use, requires registration.
Scrapebox – Pulls or “scrapes” search results by type of site, (i.e. blogs, .edu, etc) and keyword and creates URL lists which can be sorted . Do not recommend auto blog comments option. F^ee addons check social metrics, backlinks, cache dates, rank, removes duplicates. One-time purchase. [Independent Tutorial]
GScraper – One-time purchase tool pulls results and lists by type of site (blog, video, book, news, etc), do/nofollow links, by keywords. Great for creating lists
Cache Check Tool – Pull hundreds of URL’s or copy/paste an entire sitemap into this Google spreadsheet. Returns the cache date and the cached link if it has been cached. No charge, tool courtesy @jroakes. (TIP: Ping links with a tool like BulkPing or PingFarm to get cache dates updated. H/T: @mattantonino)
SiteSucker – (Website copier) Macintosh app, downloads websites/pages by copying text, images, background, movies, etc to your hard drive. Duplicates directory structure. Available in German, French, Italian, Spanish and more, $4.99 per download.
HTTrack – (Website copier) Download full website to local directory, keeps link structure intact. Open “mirrored”website in your browswer and view full site as if you were viewing online. Nice help manual, French translation available, no charge.
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