Reusing old content, also known as “repurposing” or “recycling” or “refreshing” content, is a great way to make the most of your content marketing dollars and efforts.
Updating written content is pretty straight forward, add new facts and examples and you’re good to go. If you have really awesome new statistics or facts to share, that written content will probably attract new attention and links.
But… what if you don’t, what if you just want to repurpose a nice article that got so-so play in hopes it draws more attention?
Look at all your old content and see if any of it would be a good for a “then and now” focus.
Add as many then/now images as you can, cut some of the written content or change it to support the new pictures/cinemagraphs etc, and relaunch that sucker. Boom!
Who doesn’t like to reminisce or chuckle over how things have changed? Most people love this stuff, find some great then/now images and do a little historical perspective when you relaunch your old content. It’s a great way to get more mileage out of what you’ve already written.
Image from www.boredpanda.com/before-after-star-wars-characters/
Debra Mastaler is President of Alliance-Link, a link building company in business since 2001 focused on providing relevant lists of sources and media outlets to content developers.When she's not working for Alliance-Link, Debra can be found refinishing furniture or working in her garden.
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