Do you want your website to be featured in a prominent news story? Want to be known as an authority in your niche? Are you looking for different ways to tap the media other than using press releases? Media attention attracts links and traffic and helps establish personal and professional credibility. The tools in this category are used to monitor news sites, in media outreach and press release submission.
Anewstip A media search engine searching for keyword tweets made by reporters and news outlets on Twitter. Advanced packages provide journalist contact information and outreach services. One free, three paid plans.
Cision The well-known database at Cision has over 1.6 million journalists, editors and influencers in it. Their programs distribute, track and analyze content and releases so you know the impact your media outreach programs are causing. Request pricing. TIP: Their PR Resource center offers free white papers and case studies, worth the sign up they ask for.
Connectifier Owned by Linkedin, this tool connects people and jobs, looks through a candidate’s social media footprint. Sign in required.
Critical Mention A media monitoring platform that receives real-time alerts from television, radio, video, online and social media news so it can be tracked and analyzed. Request a demo.
Easy Media List – Download a list of American media contacts by city, state, national magazine, alternative and Spanish newspapers. Email, phone/fax and addresses included for each publication. If you plan to buy multiple lists, look into becoming a Professional Member.
Help A Reporter Out (HARO) Journalists looking for experts post their requirements on HARO, if you are the expert you can contact the reporter and offer your insights. Very popular platform, need to respond to journalists quickly or miss out. One free and three paid options, the paid options are one of the best kept secrets in SEO.
JournoRequests Receive a daily email of all mentions of a topic and the reporters who covered the topic. UK based reporters only, one free and two paid programs. There is a free sister site Hey.Press that is a search engine for journalists, requires sign in to see reporter’s email address.
Meltwater Dashboard keeps you on top of real-time editorial, blog and social media conversations. Track your brand or the competition, must request pricing.
MuckRack – Find a reporter by beat, location or tweets as well as media outlets, magazine editors and digital publications. Find out who is sharing your content, get alerts when journalists link to articles matching your search terms. Email to request muck rack pricing.
PitchEngine A management tool for creating and publishing visually pleasing public relations messages in a app-like format so customers, fans and followers get instant updates from your company. Basic paid plan plus one for agencies.
Prowly Public relations software that creates press releases, brand newsrooms and sends pitches. Email for rates.
TradePub – A listing of free and paid trade publications from a wide variety of industries. Great source for locating less well-known news outlets by topic.
World Newspapers – A listing of links to thousands of news sources covering almost every country in the world and every topic. Also has a listing of college newspapers by state.
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