Podcasts are a great but under-utilized link building tool, use them to attract links from your fan base and build authority. Guests on your show will also link to you, you can put podcasts on YouTube and iTunes for even greater exposure and potential links. The following tools help create, promote and analyze podcasts.
Audacity Easy-to-use application for recording and editing live audio, works with wide range of operating systems, no charge.
Audio Hijack Capture conversations from Skype, FaceTime or any other VoIP service. Macs OS X only, free and paid plan.
BlogTalkRadio – Host your own live talk radio show with any phone and a computer or listen to thousands of new shows created daily, can be posted directly to Facebook. Paid/offers a free trial. (search on “BlogTalkRadio coupon code” for discounts)
blubrry A podcasting plugin for WordPress with full iTunes support plus six audio player options. Free plugin, $5 a month for statistics program.
Cast Feed Validator Make sure your podcast feed is compatible and working everywhere, not just iTunes. Validate and visualize your RSS podcast feed with this free tool.
Hipcast – Create and manage audio and video podcasts from the cloud, post directly to your blog, to iTunes, and into their large on-site directory. Has iPhone App, record and publish new episodes straight from the App. Paid/offers a free trial.
Libsyn A one stop solution for everything you need to start podcasting, get your podcast in iTunes and even turn your show into an App. Month to month contract, five paid plans.
Podbean No technical knowledge needed here, this web-based system allows users to publish, manage and promote podcasts in an easy point-and-click blog-like environment. Free to try, four aid plans.
PodOMatic – Create a podcast and mini cast (adding images to podcast) from their site, upload to their directory. Easiest service to use, no bells and whistles, however. Basic service is free, upgrades available.
Smart Podcast Player This web-based player can be customized to the colors on your site and updates automatically when new podcasts are published to your feed. Integrates with SoundCloud and Libsyn, two affordable paid plans.
SnapKast – A Windows desktop software solution for fast, easy MP3 audio and MPEG-4 video content creation and delivery. Sessions shared online, delivered via RSS podcasts, and played back on any computer or mobile device. Free demo, one paid option.
SoundCloud – A social network that allows you to upload audio files and share with SoundCloud community and/or through social media. One free account plus two paid.
Spreaker Host a live radio show or record a podcast from your desktop or mobile device, this tool let’s you create, host, distribute and analyze your audio content. One free, four paid plans.
TalkShoe – The host picks a topic and launches a community call where up to 250 people can participate. Guests join in via computer or telephone, they can listen or join the discussion. When the call is finished, TalkShoe records the call as a podcast and makes it available to the host. The podcast can be added to your blog, website, or Facebook via a widget plus added to iTunes and podcast directories. Free and paid plans.
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