The following tools can be used to manage link building campaigns, they find, track, audit, verify and assist with outbound link requests.
Advanced Link Manager Helps manage link building campaigns, monitors link profiles and find link opportunities.
Ahrefs Large index of links updated daily, friendly interface with data analysis. The tool shows links (including new and internal), linking domains, anchors and best pages of a domain. Monthly subscriptions, pay annually and the price drops a bit.
Authoritas Enterprise level tool designed to manage the entire SEO process does all aspects of SEO management eliminating the need for multiple software accounts. This tool benchmarks your site’s performance against 100 top competitors, conducts keyword research, runs rankings, full content management dashboard, link audits, and analysis. Demo provided upon request.
Buzzstream – Outreach management and link prospect tool, pulls publisher and influencer information as well as website stats and social metrics. Determines which websites are most authoritative and who’s promoted your web pages in the past. Offers a free link building guide.
Citation Labs Offers two (2) link building tools, Link Prospector and the Broken Link Tool. Link Prospector – searches for and returns potential partner sites based on provided criteria. Great for finding sources to host your content. Broken Link Builder – discovers broken link prospects based on your keywords.
Clusteric This analysis tool can check a competitor’s backlinks runs link audits, gives insight into a domain’s visibility in Google, estimates the value of expired domains, prospects for links and tracks links in social networks. Three-lifetime licenses, 90-day trial available.
Link-Assistant This link prospecting tool looks for partners by keyword, for link submission forms, and for sites that link to your competitors. It qualifies prospects to determine the quality of each, finds contact information on each site and offers personalized email templates. Two options, each has a money-back guarantee.
Linkody Know when you gain or lose links, shows competitors backlink profiles, identifies “bad” links, integrates with Moz, Google Analytics, highlights no follow and redirected links. 30-day free trial.
LinkRisk A backlink analysis and profiling tool used to algorithmically assign a risk score for each link pointing to your site. Integrates with Majestic, Moz, Ahrefs and GWT.
Link Research Tools While there are 24 SEO and link building tools in this toolbox, 22 of them are directly related to link building. The Link Detox (shows risky links), SERP Prospector and Competitive Link Velocity (measures link growth) are three standouts.
Majestic SEO This toolset has the largest link index/database available and is considered a staple in most SEO’s toolbox. Site Explorer and Backlink History tool (shows backlink discovery by month) and Clique Hunter (shows who are linking to your competitors) are three standout link building tools and part of the overall SEO tool package. A handful of tools free with registration, monthly and annual rates for rest.
Netpeak Software This tool is actually two tools, the Netpeak Spider and Netpeak Checker. The Spider performs comprehensive and technical audits of a website while the Checker analyzes and compares web pages based on a range of parameters. There is an active Q&A community for the tool, helps with issues and questions. Four paid options for both tools, buy as a package or separately, free trial available. Currently only works on Windows.
OnPage Billed as a “comprehensive instant analysis tool”, OnPage identifies a website’s most important quality factors as they relate to SEO in real-time using alerts to point out errors. It also monitors your keywords and uptime. One free option plus four paid.
Ontolo Collects organizes and prospects for content sources, integrates with Majestic, Ahrefs, and Moz. Good video tutorials and general link building articles onsite. Offers a money back guarantee.
Open Site Explorer Backlink research, looks for link building opportunities and shows potentially damaging inbound links. Upgraded information and more results with paid subscription. 30-day free trial.
RankTank This is a repository of user-generated SEO tools. The link category only has three tools but two of them, the Webmaster Tools Disavow File Builder and the Link Reclamation Tool stand out. Easy to use with how-to videos available. Both free to use.
Raven Tools An all-in-one web hosted SEO toolset that integrates with Google Analytics for a slick looking and customizable reports. The Site Auditor crawls web pages and recommends changes to improve performance. The interface is clean and easy to use, and the link manager lets you manage up to 50K link prospects. No credit card required for free trial, two paid options.
SearchMetrics While most of the premium features are better suited for enterprise level accounts, this tool is a research option for small to mid-size businesses. Tool excels at backlink, competitor and rank tracking, also offers keyword research by country. Their blog is an excellent SEO learning resource. One paid option, three priced on request.
SEMRush A go-to tool for keyword research for paid and organic campaigns, offers rank tracking, backlink auditing and reporting for your site or competitors. This tool has a site audit tool that will crawl a web page and look for issues that may affect you in the search results. Three paid and one enterprise level plans plus option to customize and discounts for annual membership. Seven-day money back guarantees. => independent review
SEOMonitor This tool pulls from multiple Google tools and allows you to export organic traffic, keyword information and content performance data for your site and competitors to measure and predict SEO performance. Has Chrome plugin and white label options. Paid tool with a free trial does offer a free keyword discovery tool.
SEOJet Link management software builds link maps based on data such as a number of links and anchor text profiles from high traffic sites.
SEOPowerSuite Offers four main tools that work together to offer a complete platform: rank tracker, backlink research and anti-penalty link audit, web page auditor and link outreach and management. Has a comprehensive knowledge base to help with any issue. Free version plus two paid options.
SERPSTAT All in one SEO tool provides backlink analysis, rank tracking, keyword research, competitor analysis and site audits. Data visualization feature diagrams large amounts of data into easy to understand formats, the tool also keeps track of the top 100 search results for a keyword. The basic tool is free, upgrade to one of four plans for expanded reporting.
SoloSEO The dashboard behind this tool evaluates your SEO progress and helps create reports and ranking graphs for your site or a competitor. Has reputation monitoring feature, keyword ranking reports, link discovery and social media tools. Four paid options.
Unamo This easy to use SEO tool analyzes rankings does in-depth backlink analysis, keeps track of your linking, detects web page issues you can fix, offers competitor analysis and generates reports. 14-day free trial plus three paid options.
URL Profiler Backlink, social media, and content auditor returns anchor text information, integrates with Majestic and Ahrefs, pulls email addresses from web pages and checks. Video and written training, free trial.
WebCEO Another all-in-one SEO solution, this tool has 15 tools all in one place. Keyword research, internal link optimization, on-page audits and unnatural link detection capabilities, rank checkers and more. Offers white label service, customizable reports, XML sitemap creation tool. No credit card required for 14-day free trial, four monthly and annual plans.
Free Back Link Reporters
Bing Link Explorer – must have Microsoft account. Lists inbound links, can filter links by anchors and if internal/external.
Backlink Watch – My go-to backlink checker when I’m on the road/not on my desktop. Shows inbound links, no follow attributes, PageRank™ scores, and hypertext anchors.
Rank Signals – the Backlink checker, shows PageRank™ score for a page being checked, a number of unique inbound links, Alexa rank and anchor text used. Quick and clean-looking.
Link Checkers (Looks for dead links or reports new links)
Broken Link Checker Checks your web pages for dead links, shows the location of problematic links in your HTML, reports 404 error codes. Free for first 3000 web pages, commercial version available, use the contact form on the site.
CheckMyLinks This Chrome extension crawls your web pages and looks for broken links. No charge.
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