Why Use Industry-Focused Newsletters in Link Building?
Three reasons:
1. Newsletters are either topic or geographically focused which means the people reading them are interested in those topics,
2. You have an opportunity to put your content in front of a lot of people who have opted in to read the industry publications,
3. The content is algorithmically relevant to your website.
A Newsletter Example
Here’s an example of a site sending newsletters by topic: SmartBrief.com/subscribe
Try to get content on the newsletters in your niche, it will build exposure for your site and be a different outlet hosting your content. (don’t just use blogs, boring!)
Read through past newsletter editions and make note of sources being mentioned, try to get content in these newsletters as well.
Backlink the newsletters to see if they have inbound links, if yes, reach out to sites linking to the newsletter and offer your website as a resource.
Make a note of the images and video’s being shared, try to use similar images or create a video on related topics.
NoFollow is OK
If you find a great, high traffic newsletter using nofollow attributes on their links, no worries, just point your links to your social media profiles instead of your site.
Getting your link-filled content published on industry newsletters builds a brand and showcases your company. People are more apt to link to a company they “know” or know of over those they don’t. Make every effort to find a newsletter in your niche and work to get content published on them.
How to Find Newsletters
Start by finding the people who run them. Go to Linkedin and general search:
“newsletter” + “your keywords”
People who handle the company newsletter usually put that designation in their profiles.
Run a general search on:
“newsletter” + “long tail keyword”
for smaller but targeted newsletters. Use the news site of your choice (I prefer Yahoo News) and search for
“newsletter” + “new” or “launched” + keyword
to find new publications. New publications usually welcome fresh content and writers.
Newsletters are not always in written form, search on YouTube for the terms “newsletter” and your keywords. Offer yourself as a guest on next video.
Backlink the videos to see who is linking to them, reach out to people linking to video and offer your content.
Write a review of the video newsletter, see tips from above on outreach.