There’s a trend right now to find “influencers” to help promote content, the idea is to figure out who in your industry has large followings on social media and get him or her to retweet/push your content so it is exposed to a wide audience and picks up new links.
Nice idea and it does work now and again but like anything that’s promoted publicly, the strategy is overused and abused. Doesn’t matter what industry you’re in, there are only so many “influencers” out there, trying to get your infographic or article noticed can be a challenge.
So how can you snag an influencer so s/he notices you and (hopefully) becomes more receptive to your outreach? Flattery may be an option:
Nice way to get yourself noticed. Now ask me again to help promote your article! 🙂
Debra Mastaler is President of Alliance-Link, a link building company in business since 2001 focused on providing relevant lists of sources and media outlets to content developers.When she's not working for Alliance-Link, Debra can be found refinishing furniture or working in her garden.
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