Alliance-Link is a boutique link and content marketing firm owned by me, search industry veteran Debra Mastaler.
I coach in-house teams and show them how to increase their inbound links and targeted traffic, scale their link building activities and generate leads through news and event-based content.
In 1999 I was a new stay-at-home mom, I had just come off a 15-year gig working in the marketing department of a Fortune 500 company. I had zero experience with the Internet or web design but I wanted to open an online business so I taught myself how to code and created a small directory selling organic food and clothing.
In the process of promoting my directory, I discovered SEO and quickly realized the marketing I had been doing was something called “link building”. I also realized I liked building links more than maintaining the directory so I closed it, apprenticed with an established SEO (Jill Whalen) for 18 months and then opened Alliance-Link for business.
It is amazing how fast 18 years flies by, I have seen a lot of changes to the search engines and search marketing. There have been ups and downs but overall, I love the marketing behind being a link builder and content creator.
It’s really link marketing
I have always said what I do is more about marketing and less about building links. I was never a traditional link builder, I have always incorporated content and offline marketing when implementing online link building campaigns. The way the algorithms are going these days, one of your greatest online assets is the network you create offline.
I have written my About page so you can see there is a real person behind this site. I don’t hide behind a company name or outsource my work offshore. I stand behind my services and am involved with every job we take.
I have spoken at over 160 industry events as a featured keynote speaker or topic panelist at venues such as Search Marketing Expo (SMX), Search Engine Strategies (SES), Digital Book World, MB Summit, High Rankings Seminars, Small Business Unleashed and many more.
I continue to conduct link building training for many Fortune 500 brands and have done training for the Direct Marketing Association (DMA) and Search Engine Strategies. I am in my tenth year of doing the Link Building Fundamentals training for SMX.
I am a featured columnist on Search Engine Land, a judge for the Landy Awards, have written for or been featured in TechCrunch, PC World, Search Engine Journal, Search Marketing Standard, CIO, Web Marketing Today, State of Search, ComputerWorld, Search Engine Watch and other publications.
I am very fortunate to have the confidence of some of the best minds in the SEO industry. I have great respect for these people and appreciate their kind words and willingness to include me in interviews, in their books, and webinars. Here are two people I admire tremendously who think I know something about link building:
Talk about internet marketing pioneers! Debra Mastaler has been providing tier one link building and content promotion services as long as I’ve been in the online marketing business. She’s provided countless numbers of search marketers with sage advice on link building. ~Lee Odden/TopRank Marketing.
Debra is one of the leading authorities in link building, her background in publicity and marketing give her an edge over people who are just hunting for PageRank™. She gets the Web is a web of ideas, people, and emotions and knows how to leverage it all for amazingly high ROI.”~ Aaron Wall/SEOBook.com
In addition to my wonderful husband, children and pets, I love trees, my garden, action/Harry Potter movies, and the Allman Brothers Band. I drink way too much Diet Coke, am a fanatic about recycling and if I could be any fictitious person it’s a toss-up between Julia Sugarbaker and Lois Lane.
I’ll take college sports over professional any day, prefer riding the Metro over driving my car, dislike olives, soy sauce and being warm.
I have an irrational fear of boats, am loyal to a fault, love to hike and do not like having my picture taken.
Podcasts and Videos:
- Show Me The Links!
- SEMRush Link Building 2017
- SEO Dojo: Link Building Tips and Unnatural Linking Messages
- On Stone Temple Consulting Podcast: Debra Mastaler with Eric Enge
- On WOW Web Professionals Debra Mastaler on Link Building Strategies
- Stone Temple – Eric Enge and I talk about links
- CopyPress/Malcontent Podcast Link Building, errr I mean Content Placement
- Level 343 – Post-Penguin Linking with Debra Mastaler
- SEOBook – Interview with Link Guru Debra Mastaler
- Word Stream – Link Building Expert Interview Series: Debra Mastaler
- SEO Contrarian – Ari Interviews Debra on Link Building Monday
- Search Engine People – Ruud Questions: Debra Mastaler
- Bruce Clay Blog – Six Questions with Debra Mastaler
- Bruce Clay Blog – The Lowdown on Link Building with Debra Mastaler
- AimClear Blog – Tasty LinkBait: Debra Mastaler Interviewed
- CopyPress – Get Links-A-Building Featuring Debra Mastaler
Follow me on Twitter for solid industry news and fresh marketing ideas @debramastaler