Heat maps are a visual two-dimensional summary of data where the value of information is expressed in color. They can help you figure out where to put up a call to action (“link to this content if you like it”) or special offer (“Like this article? We can write one for you!”) Terms associated with heat maps are “eye tracking”, “mouse tracking” and “data visualization”. The following tools provide data visualization so you see how visitors engage with web pages.
Crazy Egg See where visitors come from, who clicks the most, what they click on and when they abandon your site. Free heat map with registration, paid program has a 30-day trial.
Feng-Gui Upload a screenshot of your web page and Feng-Gui will simulate human vision. Provides instant feedback, predicts where viewers will focus attention outlines strengths and weaknesses of design. Three monthly programs, discount for paying annually.
Visual Website Optimizer (paid/offers a free trial)
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