The tools in this category can be used by individuals or marketing teams to overall manage, create, improve, monitor and promote written content.
Subcategories => Contests | Dashboards | eBook | Grammar | Heat Maps | Infographics | Newsletters | Plagiarism | Presentations | Retargeting | Surveys | White Papers | Widgets |
Curata Made for curating large amounts of content and managing a content team’s workflow. Finds and returns keyword relevant content to a dashboard, intuitively adapts to your topics, publishes and promotes content to your social networks, integrates with WordPress, Eloqua, MailChimp, Hubspot, and Marketo. Tracks leads and analyzes sales impact. Demo available, several paid plans.
Hootsuite Manage multiple social media accounts across multiple social networks from one integrated dashboard. Can schedule content messages and tweets, analyze social media traffic, track brand mentions, collaborate with teams. Works with Twitter, Facebook, Instagram, YouTube, Tumblr, Yammer, Kapost, Salesforce, Zendesk, WordPress and more. Good help resource and webinar center to help you learn how to use Hootsuite. Two paid one free plan, free trial with Pro paid plan.
Sendible Manage all your social network and content activity from one central dashboard. Engage with new and existing customers, analyze data from all social networks, measure the success of the content you share. Brand monitoring works on Facebook, Twitter, Pinterest, LinkedIn, WordPress, Google Plus, YouTube, Blogger, Foursquare, and Delicious. Offers team collaboration, publish to multiple social platforms, content calendars, iPhone and Android apps. White label service offered, a good resource center with video and written how-tos. 30-day free trial, four paid plans.
SocialMotus Manage multiple accounts on Facebook and Twitter. Schedule and publish posts/tweets automatically, monitor media mentions, analyze social performance, discover specialized Twitter list owners, filters Twitter users by interest. Provides comprehensive reports on the effectiveness and reach of social media campaigns. One low-priced plan, 30-day free trial.
Spredfast A single dashboard measures, manages and monitors a wide variety of social networks, integrates with services such as Bit.ly and Bazaarvoice. Sifts through millions of pieces of social content per minute, so brands can participate in individual conversations or amplify relevant content across any digital screen. Has three main features: comprehensive metrics and reporting, integrated social streams and collaborative social media initiative management.
Sysomos Enterprise level option manages social, content marketing and analytics in one dashboard. Plan, schedule and publish content from a simple drop and drag content calendar, has team collaboration, analyzes paid and organic social content. Real-time trending alerts, exports data info branded documents with a single click. Each account assigned a dedicated trainer, pricing available upon request.
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Worth Reading:
1. The Content Marketing Strategy Checklist – A Big Fat, Roll-Up-Your-Sleeves Guide For B2b Marketers
2. How To Manage Your Digital Content Assets and Increase Their Value
3. The Big Content Real-Time Dashboard Template
4. Launching “Big” Content – A Checklist
5. The Complete Guide To Content Marketing For SEO
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