Reusing old content, also known as “repurposing” or “recycling” or “refreshing” content, is a great way to make the most of your content marketing dollars and efforts. Updating written content is pretty straight forward, add new facts and examples and you’re good to go. If you have really awesome new statistics or facts to share, that […]
Ten Podcasting Tools and Resources For Link Building
Podcasting, while less talked about than video, is a unique way to spread content, engage customers and attract links. There are many easy-to-use podcasting tools available, most are inexpensive and come with minimal learning curves. I download podcasts to my smartphone and listen while I walk or drive, it’s a great way to catch up […]
How To Use Flattery To Snag An Influencer
There’s a trend right now to find “influencers” to help promote content, the idea is to figure out who in your industry has large followings on social media and get him or her to retweet/push your content so it is exposed to a wide audience and picks up new links. Nice idea and it does […]
Will Google Devalue Links? Will I Win The Lottery?
Lately, I’ve been doing a lot of shoulder shrugging when I read titles like “State of Links”. I generally skip over them since I assume the article will be about the death or dying process of links and their ranking influence on Google. Pardon me while this long-time link builder yawns. My apathetic attitude is […]
Link Building With Newsletters
Why Use Industry-Focused Newsletters in Link Building? Three reasons: 1. Newsletters are either topic or geographically focused which means the people reading them are interested in those topics, 2. You have an opportunity to put your content in front of a lot of people who have opted in to read the industry publications, 3. The content […]
Mobile Link Building, Good Or Bad Idea?
Should you build links to your mobile sites? I don’t think it’s a good idea if you plan to throw a lot of them at a mobile site. Why? Links pointing to a mobile site are not easy to implement given the nature of mobile hardware, it’s highly doubtful a reporter or blogger will link to […]